Sustainability Myths

http://www.scientificamerican.com/article.cfm?id=top-10-myths-about-sustainability

Here is a link to an excellent article from Scientific American. It is a great read and reminds me that to properly solve a problem (any problem), it needs first to be properly framed.

My favorites are:

Myth #2: “Sustainability is all about the environment.”

Myth #6: “Sustainability means lowering our standard of living.”

and Myth #8: “New technology is always the answer.”