221 East Indianola Avenue Phoenix, AZ 85012

(602) 899-1099 contact@resetstudios.com

“Never, never, never, never give up.”

This is one of my favorite Winston Churchill quotes, and it is quickly becoming a solid mantra for 2010.

Even though this isn’t really about architecture, the link below reminded me of that quote. It is an excellent  reminder that sometimes your long-term win may not have anything to do with short-term losses, no matter how invested you are in them. I knew about this company previously from my ultra-hip brother when he was in Pittsburgh, and it is nice to see them get some NYT splash. He was definitely ahead of the curve on this company, and is one of those new consumers they mentioned in the article.

ModCloth Shows How to Win by Losing – http://boss.blogs.nytimes.com/2010/01/08/modcloth/

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