221 East Indianola Avenue Phoenix, AZ 85012

(602) 899-1099 contact@resetstudios.com

Beautiful architectural design for your next project











About Us

Since opening the studio back in 2005, George Catone and Reset Studios have been involved in the various stages of design, documentation, and construction administration of over 587,000 square feet of residential and commercial construction, totaling more than $158,500,000 of construction cost completed and in progress. We are passionate about the idea thoughtful architectural development, and look forward to bringing that inspiration to your project. The focus of the practice is on providing high-quality architectural design and documentation services delivered across commercial, residential, and public projects.

Our Services

George Catone has a successful background balancing award-winning design and effective construction detailing, as well as an arts-based tradition that allows him to be actively involved in an unusual range of design activities and relationships. Since 2005, Reset Studios has been serving excellent clients with a wide variety of scalable design options.

Master Planning

Schematic Design

Design Documentation

Expert Witness


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Project Management tools

Reset Studios uses a web-based project management system available to all project participants that helps keep your project on time and on budget. Awesome, right? (Don't tell the bigger firms - they'll be jealous).

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Emotional Intelligence

At Reset Studios, architectural thinking matters. We have a proven track record of solving problems by going wide, entertaining all ideas, involving the appropriate stakeholders in the process, and, most importantly - thinking critically and effectively.

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Comfortable style

Reset Studios is a progressive practice. We don’t reject what’s been done in the past, but we’re more interested in new solutions and design strategies than replicating stylistic solutions. Ego is never part of the design process.

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Get In Touch with Us

We'd love to chat with you about your design project.

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New project: Excellent PHX Craft Restaurant/Brewery

Teaser: Here is the existing shell space for a great new build out in Phoenix on the boards at Reset Studios. Awesome bones of 4″ high concrete block units and a roof of exposed concrete double T’s. This  3,227 SF project is part of a larger project with an awesome […]


Independence Gym

Independence Gym is located on the Northwest corner of Thomas and Hayden in Scottsdale, AZ. The Gym encompasses over 20,000 square feet and is equipped with a large array of cardio machines, free weights, strength training machines combined with a posing room for competitors. Additionally, we offer a 6,000 square […]

coffee bar final SD - REV1 - Perspective 2A

Aspire Kids Sports Center

Here are schematic images of a small coffee shop build out being completed at the Aspire Kids Sports Center in Chandler. Yes, the rumors are true: it will feature Peixoto Coffee!

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Magowitz: Exterior photos

Just adding these to the mix of fun shots at this Scottsdale residential remodel.  

10 years

Awesome 2015. Supercharged 2016.

Thanks to everyone for making 2015 such an incredible year for Reset Studios. With a new company record of a whopping 305,000 square feet that received design attention from the various studios last year, it really feels like the foundation is being set for a complete evolution of the company. […]

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Metro PCS: Phoenix, AZ

These design images are for the new flagship store opening in Phoenix, AZ designed by Reset Studios, and we are delighted to be a part of this exciting store design. Thanks to the great design team of Metro PCS Headquarters and Market Contractors out of Portland, OR, and Origin Display […]

Dental Office Room 1 - small

Gasser Dental

This tenant improvement project designed by Reset Studios inside of Bell Road Plaza boasts 4 patient rooms, a surgical suite, and an on-site lab. For over 25 years, Dr. Kevin Gasser in Arizona has provided complete dental implant services to thousands of patients including sedation/surgery/teeth/and basic dental services in one […]

Final SD - View 5

Felli Residence: Blaine Drake

Reset Studios was hired to provide master planning services to incorporate new site amenities to a  locally-significant home in Scottsdale designed by Blaine Drake. The owner wanted to add a new garage and separate guest suite to account for a new modern family use, and to visually connect the backyard […]


Material Sensibility: Jewel Box Villa

The architects maximized the use of the long and narrow lot by splitting the building’s main volume into different levels with an outer shell structure topped with a hipped roof. Its shell takes up most of the heat-gain during the hottest hours of the day, while the transparent western facade […]